Visual direction
Notes for product images, store photos, and the overall storefront mood.
Visual direction
The storefront should feel like a real after-hours smoke shop, not a generic ecommerce template.
Current direction
The current visual direction is:
- dark interface
- restrained purple accent
- product-first layout
- dense but readable product information
- store-wall merchandising feel
- minimal marketing copy
Product images
The demo now uses a starter set of recognizable product-family photos for the main inventory categories.
Better production image options:
- real store photos
- individual product photos
- point-of-sale or distributor catalog images
- generated category placeholders for missing products
The current product images should be reviewed as a direction, not final licensed assets. Production should use approved brand, distributor, point-of-sale, or store-owned photography.
Store photo usage
The real store photo is useful as reference for:
- product categories
- shelf density
- counter-wall layout
- brand mood
- customer pickup context
It is not currently polished enough to use as a primary hero image without editing.
Image review checklist
For each final image, check:
- product is visible
- image is not too dark
- crop works on mobile
- text does not cover the important part
- category is obvious
- image quality feels client-ready
Avoid
- decorative gradients as the main visual
- stock photos that do not show relevant products
- product cards with no image
- low-contrast text on busy images
- making the whole interface purple